If a tree falls in a forest and no one is around to hear it, does it make a sound?
This question causes us to ponder whether something that isn’t recognized exists. Obviously, a tree still makes a noise when it falls regardless of whether someone is around to hear it. However, the knowledge of that tree falling is unknown to the rest of the world, making it non-existent.
The same is true for your personal work. If you accomplish some grand feat or overcome a monstrous obstacle, yet neglect to share this victory with the world, then you become nothing more than a fallen tree that no one ever heard.
Being heard is not an easy task though. After all, in order to be heard, there must be someone listening which means that people need to know that you have something worth hearing. Trees are only heard by woodcutters who are out searching for them or perhaps an occasional hiker who just happened to be passing by at the right time.
If you share your accomplishments sporadically then you’ll never attract the desired lumberjacks who can take your fallen tree and make it known. You will only catch an occasional hiker who will acknowledge you and pass by.
Consistency is the key because it allows people to trust in you as a reliable source of information which will keep them coming back for more.
But what if you don’t have a consistent supply of fascinating accomplishments to share?
First off, you actually have far more than you know. If you took 5 to 10 minutes each day and wrote a list of 5 to 10 things that you did, saw, or learned that day, you would find that you actually have quite a bit of content to share.
Secondly, not ever a piece of content you share has to be monumental. You don’t have to write a book or even a blog every day… though I would strongly recommend you trying the 30-day blog challenge. You can find mine here. Your content can be small, but it has to be consistent.
Here is how I am creating a consistent following for myself.
I write down 5-10 things I did, saw, or learned that day.
I pick one and write a Tweet.
I turn that tweet into a picture and post it on Facebook and Instagram.
If I’m super excited about this post then I’ll take that Tweet and elaborate on in to make it a LinkedIn post.
If I find myself diving deeper into this topic I will then turn it into a blog post, which is exactly what I am doing now.
If you deliver content EVERY DAY then people will eventually start expecting it and will be looking for what you have to offer. These little pieces of content will draw your audience so that when you do accomplish that monstrous achievement, you will have people waiting to hear your tree fall.